Question

Lacoste is widely known for its cotton knit shirts. it is perceived to be of superior quality, garners a certain status among its users, and therefore command a premium price. lacoste therefore has ______________.

Answer 1

Lacoste has established a strong brand reputation and brand equity.

Step-by-step explanation:

Lacoste's cotton knit shirts are widely known for their superior quality and are perceived as a status symbol, allowing the brand to command a premium price. This indicates that Lacoste has established a strong brand reputation and brand equity.

Answer 2

Lacoste is widely known for its cotton knit shirts. it is perceived to be of superior quality, garners a certain status among its users, and therefore command a premium price. Lacoste therefore has brand protection from competition and price competition.