Answer:
appropriation of name or likeness
Step-by-step explanation:
Appropriation of name or likeness occurs when someone uses a personal photo of a person (celebrity or otherwise) without their permission. This is an invasion of privacy and a crime. An example of this is when someone wants to open a clothing store, finds a photo of a model found on pinterest, and uses the photo to promote their store without the model's permission. The same goes for a photograph of a celebrity who appears in a gossip magazine without the celebrity's consent.