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Which theorist is associated with the idea that information not actively attended to is not lost; rather, it simply decreases in signal strength and is therefore not given any significance or future attention?
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Which theorist is associated with the idea that information not actively attended to is not lost; rather, it simply decreases in signal strength and is therefore not given any significance or future attention?

User Andrew Chaa
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The theorist associated with the idea that information not actively attended to is not lost; rather, it simply decreases in signal strength and is therefore not given any significance or future attention is Treisman.

User Peter Black
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