Question

Marketers estimate technical success when they decide whether a new product is technologically feasible and​ a(n) _____ success when they decide whether anyone is likely to buy the product.

Answer 1

Commercial

This is phase 2 of phases of development. There are a total of 7 phases within the development process. Idea generation, product concept development and screening, marketing strategy development, business analysis, technical development, test marketing, and commercialization.

Answer 2

Marketers estimate technical success when they decide whether a new product is technologically feasible and​ a commercial success when they decide whether anyone is likely to buy the product.The commercial success is indicator for success in business. It describes business with many customers, with big profit and grow of the company.