140k views
1 vote
When band-aid decided to expand into ointments, gauze, tape, and antibiotic treatments, the company engaged in what type of branding strategy?

User Arutaku
by
7.5k points

1 Answer

4 votes
I would say this brand would be to do with having a line of goods ie for related goods, not just for one item but a number of related items so that their buyers will have much more to choose from and their sales should improve significantly.
User Ahazzah
by
7.9k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.

9.4m questions

12.2m answers

Categories