Question

The relationship between pepe's pizzeria and its customers functions at which level of the relationship marketing continuum?

Answer 1

There are three level of the relationship-marketing continuum namely the Focus on Price level, Social interaction and the last would be the Independent Partnership. Given the situation above, it is in the Social Interaction level where Pepe's Pizzeria is engaging its customers to know their needs and preferences to better improve their relationship.

Answer 2

The relationship between Pepe’s pizzeria and its consumer functions at the level of the relationship marketing continuum in the social interaction. This level focuses more on the relationship and interaction of the people or the society of which the pepe’s pizzeria and the consumers are in the level of social interaction as they establish a relationship between the two parties.