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Mycokerewards.com, which gives coke drinkers points for each purchase that they can redeem for rewards such as downloadable ring tones, is an example of

User John Stud
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Giving coke drinkers points for each purchase that they can redeem for rewards such as downloadable ring tones, is an example of a loyalty program. Coca-Cola company rewards its loyal customers for drinking their products by letting them redeem codes on their packaging to participate in various offers from the company.
User Adam Mrozek
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