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What are the points of difference, or unique attributes, for gopro products?

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GoPro product is a digital camera with a wide lens that has the capability of take photos. The GoPro brand products are used in sports.
Point of Difference or POD refers to the unique properties of a product. The POD of GoPro products are the unique attributes of these products. Some of these are:
1. Durability of the product
2. Easy to use
3. Quality of camera

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