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The primary _______ of autotrader.com's research was to connect advertising on its website to actual dealership visits by customers.

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The answer to this question is Objective
In business terms, objective refers to a specific result/situation that company wants to achieve within a certain time frame, after considering all their available resources. In this particular case, the research being done is the resource and connecting advertising to actual dealership is the result/situation that they want to achieve.
User Manmohan Bishnoi
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