Question

When managers are considering the optimal product mix, they are most concerned with

a. balancing productive capacity.
b. maximizing profit.
c. maximizing revenue.
d. minimizing selling and administrative expense.
e. minimizing cost?

Answer 1

Product mix refers to different varieties of products offered by a manufacturer or retailer to their customers. An optimal product mix is very important for a company to maximize their revenue. It also helps the company to meet the requirement of its customers.

When managers are considering the optimal product mix, they are most concerned with maximizing revenue.