Question

Frito-lay produces and markets potato chips in russia that have seafood flavor. this is an example of which type of global marketing product/promotion strategy?

Answer 1

This is an example of PRODUCT ADAPTATION.
Product adaptation refers to the strategy of modifying a product in such a way that it will appeal to those customers to which the product is been targeted. For products that are been marketed in other countries, product adaptation strategy ensures that the product meets the local cultural customs of the targeted population.