Okay to start with, since we know that a negative times a negative is a positive just ignore the negative signs, they will only make it more confusing...
3/5 • 14/9
Start by cross simplifying the 9 and 3... since they both go into 3
1/5 • 14/3 Now take
1•14 = 14.
5•3 = 15.
14/15