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Dave's boss told him that he doesn't have to attend the company picnic (which everybody dislikes) if dave meets his sales quota this month. dave's boss is using

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The answer is negative reinforcement. It is a word termed by B. F. Skinner in his theory of operant conditioning. In negative reinforcement, a reaction or performance is reinforced by ending, eliminating or evading a negative consequence or aversive provocation.
User JayKandari
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