Marketing and sales innovations make use of advertising to create awareness about products. Advertising is a kind of communication which typically persuade people to buy an idea, product or service. Advertisers usually intentionally create messages to convince the consumers that they need the product that is been advertised. Along with advertising, companies also provide innovative means by which consumers can engage in wide scale shopping. All these encourages consumers to acquire goods and to increase their consumption of diverse products; this leads to conspicuous consumerism in America.