Answer:
Logos
Step-by-step explanation:
If an advertisement displays a graph that shows a company's profits, then the appeal that it is making is most likely that of logos. Logos refers to an appeal to reason. This is based on concrete evidence and facts that support a particular opinion. In this case, the facts and evidence is the data shown in the graph. Moreover, it is important to remember that logos is used as a rhetorical device in order to persuade a person of a particular point of view.