Answer:
The intended users prior knowledge of the content at hand
Step-by-step explanation:
Audience analysis means assessing the audience to make sure that the information provided to them is at the appropriate level and that the audience have the prior knowledge of the content at hand.
The audience are the end-user and all communications need to be targeted towards the audience.
Audience analysis looks at: Socio-demographic traits as sex, age, language, religion and where the audience lives.