Question

Carmine overheard one of his co-workers in a telephone conversation say, "thank you for taking my call so quickly. i'd like to order number rd 2217 mp3 player. can i use the easy pay plan?" the co-worker was in which stage in the consumer purchase decision process?

Answer 1

Carmine’s co-worker is in the fourth stage in the consumer purchase decision process- Purchase decision. This is where the purchase takes place. In some ways, however, the final purchase decision can still be disrupted by two factors: negative feedback from other clients and the level of motivation to accept this feedback.