Question

Which of the following best describes the Distribution Mix?

A: a network independent companies through which a product passes from produced to end user.
B: the combination of distribution channels by which a firm gets its products to end users.
C: an individual or firm that helps to distribute a product.
D: an intermediary who sells products to other businesses for resale to final customers.

Answer 1

The distribution mix is a vital part of the marketing mix. Since it ensures the right product must get to the right place at the right time. There are 5 major components in the distribution mix, these are inventory, warehousing, communication unitization which is also part of packaging and lastly transport. So for this question, the correct answer is letter b.