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Although passion is needed to run a busniess, it must be tempered with logical and rationality a business plan does this by

User Max Brodin
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putting goals into concrete words which will be a guide to running a successful business and also listing the company mission which will give more strength to the passion required to be able to stick with meeting goals. By creating a list of objectives, this helps keep a person on track to eventually have a thriving,vibrant business.
User Jpsstack
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