Question

Hype international manufactures fragrances used in a variety of products. when the firm develops a new fragrance, it asks consumers to create collages based on how the smell makes them feel. highly experienced researchers are needed to interpret the findings, but hype believes the expense is worth it. which term best describes the method hype uses

Answer 1

Hype uses strategic marketing to create an attachment of customers to the new fragrance. The experiment may reveal some basis that the business can use to improve their products or to further develop other more products that would suit people and their visual connections.