Question

What does the term measure refer to in typography

Answer 1

In typography, line length is the width of a block of typeset text, usually measured in units of length like inches or points or in characters per line (in which case it is a measure). ... In a ragged right setting line lengths vary to create a ragged right edge of lines varying in length.

Answer 2

In typography, measure is a term that refers to the size of a font. Different units of measure are used for the font size and are usually referred to as "point". These units of measurement are used not only for the font size, but also for line spacing between characters. The measuring device for sizes to be specified in points is the typometer.