Question

​zecola is a beverage manufacturer. it presents wyb, a zero-calorie drink to compete with we fresh's shire, a low-calorie drink. when wyb is released in the market, we fresh cuts down the price on shire to match wyb's price. this scenario is an example of a(n) _____.

Answer 1

The answer to this question is Response
Response is the action that taken by company after experiencing a certain stimulus from the situation in the market.
In this case, zecola response the action taken by its competitor in order to maintain it's positioning in the market