Question

If a marketer is asking "where is the product typically bought by customers in the international market segments?," what element of the marketing mix is she addressing?

Answer 1

I believe the answer is: Place.

Place refers to the various channels that a business takes product to market. To determine the a place where products should be marketed, a company should consider several factors such as the culture of the country, the environmental condition in the country, resource availability, the law/regulations in the target country, etc.

Answer 2

The marketing mix element being addressed is Place. Place refers to the various channels that a business takes product to market. Traditionally, place has referred to the physical locations where a business carries out fulfillment of it orders but in recent times, mail order and websites with online ordering facilities falls under this element.