Question

Teresa is conducting market research to assess the feasibility of introducing a new product. she wants to determine the​ values, attitudes,​ lifestyles, and tastes of the target market. which component of the external environment is teresa​ assessing?

Answer 1

I would say that Teresa is evaluating the consumer receptiveness to a new product by considering their values, attitudes, tastes and lifestyles and she would also have to take into account demographics ie to include the age ranges of the population she was studying as that would strongly affect their response to a new product.