Question

Suppose a restaurant offers breakfast options​ 24-hours a​ day, however, none of the competition even offers breakfast options. this would be an example of​ a(n) _____ benefit.

Answer 1

I would call this breakfast option a stand-alone benefit not prompted by the offers of other restaurants but probably prompted by  the desire to offer something entirely new to the clientele and be a trailblazer type offer which could put that restaurant well ahead of other ones that had no breakfast option.