Question

Sharon is researching different weight-loss programs. she is evaluating each program's costs, ease of use, group support, and variety of choices. in the decision process, these four program differences that sharon is evaluating are called

Answer 1

the answer to this question is determinant attributes
determinant attributes refers to the attribute that become the main reason on why consumers choose to buy a certain programs without considering things such as the face of advertisers model, or company's side cause. This usually only focus on the price of the products and the function of the products