Question

Describe an advertisement you've seen that uses a desire-based marketing message. what desire does this ad appeal to? tip: this can be any type of ad, such as a tv commercial, a radio ad, a magazine ad, a billboard, an internet ad, or another type of ad. (2-4 sentences)

Answer 1

I once saw an advertisement for a weight loss supplement. The persons in the ad seemed to change significantly after using the product. Apart from their appearance, everything seemed to be going better for them. Being that I struggle myself with weight issues that ad activated my desire to get slimmer and change things in my life too. I wanted that supplement at all cost.