Study online flashcards and notes for Marketing including According to the 5 step model of the marketing process, the first step in ... Lilly's, a furniture retailer, sells low-end furniture and accent pieces that are targeted toward lower-income consumer groups. Lilly's most likely segments the consumer market based on.demographic The evaluation of marketing concept from mere selling concept to consumer- .... Many individuals or group involvement is seen in decision making process. ... together with the consumer self- image, values and needs, the more likely the .... There are four prominent models of consumer behaviour based on involvement.