Answer:
Continuing education is important because requires certification to be "an educated person", and it's important to, once your graduate, keep up with advances.
Step-by-step explanation:
Depending on what your are studying, there could be several reasons why you should continue with your education. If you already started a course of something, in order to be certificated you need to continue and finish it, fulfilling all requirements.
On the other hand, if you "finished" your university studies, you will have the need of continuing your education with some master degree, mainly because you have to know the advances that are happening in your field. Lets say your a doctor specialized in aesthetic surgeries, you need to maintain constantly updated with procedures and techniques to improve your job.