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"assures adequate capacity to meet all demand and preempts​ competitors" and risks which include​ "demand is unpredictable and technology is evolving​ rapidly

User Kjgilla
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the answer is lead advantage and lead disadvantage
Lead advantage refers to a situation where a company sees a business opportunity before their competitors, and lead disadvantage refers to the opposite.
If a company see an opportunity first, that company obtain great advantage ober its competitors because they could establish a stronger customers basis before their competitors do.
User Chetan S
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