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Sealy, the largest manufacturer of mattresses in the u.s., recently set out to redefine its place in the bedrooms of america. no longer was it going to be associated as simply a mattress company. henceforth, the name sealy was going to be known as the world's leading "sleep wellness provider". this is an example of

1 Answer

5 votes
I think this is an example of repositioning. 
User Keval Trivedi
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