In our problem Shaun estimated that there would be 3000 people who will attend the game, but instead the actual people who came to the game was 3,296. Therefore Shaun made a mistake (or an error) estimating the number of people who will come to the game.
That mistake or error is called percent error. Percent Error is used when estimating something since we can't always assume that everytime we estimate something we are always right. It is used to provide a range of acceptable value of the estimated parameter.
The formula for the percent of error or