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A purse​ company's ads feature the cast of a popular reality show. product sales increase significantly among the fans. from the​ fans' viewpoint, the cast is​ a(n) __________.

User Khurshid
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The consumers of the purses would be seen as the early adopters/ early majority adopters as it demonstrates dramatic sales increases. The cast of the Reality TV show would be known as a "reference group" in marketing terminology. The reference is an actual or imaginary group which influence peoples' aspirations and are usually associated with luxury goods purchases.

User Mogelbuster
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