Question

A consumer organization in ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. in this instance, the firm is challenged by a(n) ________ public.

Answer 1

This is the citizen-action public. In these cases, watchdogs and other advocacy groups looking out for the wellbeing of the public take companies and organizations to task for decisions that it determines are deleterious to the greater good. These groups can lead petition drives or voter initiatives, lawsuits or advertising campaigns, among other tactics.