In an effort to determine that demand for sunglasses we undertook an exhaustive study of two hundred people along with the types of glasses and the most preferable price points that each group, and subgroup were looking for. Out of 200 people we came up with 14 different price points, ranging from 9.95 all the way up to two 249.00 dollars. We also took into consideration the time of year, it was spring. Also we developed a demand curve based on the time of year and a any new styles that might become popular and developed a formula for refining any demand considerations.