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One key role marketing plays in a​ company's strategic planning is to​ __________.
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One key role marketing plays in a​ company's strategic planning is to​ __________.

User Kevin Jones
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This allows the company to have a guiding philosophy that it can follow at all times. By having a company mission and a purpose, the business can make certain that all decisions and moves are made with this purpose and philosophy in mind.
User Wrath
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