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What was ray kroc's goal for the McDonald's franchise? What was his plan for success?

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Firstly, Ray Kroc was a streetwise business mogul who started out as a piano player before transiting to a Multimixer salesman.

Ray joined MacDonald's in 1955 and crafted a vision to grow it to one of the largest food Chains in the country. By 1958, the company has sold well over 100 million hamburgers.
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