Question

A client wants to get more clicks on his ad and also raise his quality score. which of these actions may get him more clicks but won’t raise his quality score?

Answer 1

USING THE SHOPPING AD FORMAT may get him more clicks, but it will not raise his quality score.
Quality score refers to the Google's rating of the quality and relevance of one's keywords and PPC ad. The quality score rating have great impact on your campaign performance.