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A firm's good reputation for quality customer service is categorized as its _____

User EBGreen
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the answer for this question is: Intangible resource
Intangible resource is a type of resource owned by a company that cannot be measured by number and do not have physical form.
Another example for an intangible resource is: employee's loyalty, Human Development within the company, employee's motivation, etc.
User Pun
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