Question

Toshiro wants to increase the conversion rate of his shopping campaigns without increasing his budget. he should use:

Answer 1

The answer is: Enhanced cost-per-click (ECPC)
Enhanced cost-per-click will combine both Toshiro's manual bidding with bidding strategy ( such as CPA)
By doing this, Toshiro will be able to obtain more number of conversions while still maintaining his cost per conversion in the advertising campaign