Answer:
$40.
Explanation:
Let x be the original price of book.
We have been given that the a college bookstore marks up the price that it pays the publisher for a book by 35%.
The selling price of a book at college bookstore would be x plus 35% of x.

We are told that the selling price of a book is $54.00. We can represent this information in an equation as:



Therefore, the bookstore paid $40 for the book.