Question

What are two perspectives a business can use in assessing each segment's attractiveness in terms of its potential for targeting?

Answer 1

I believe the correct perspectives a business can use in this case are:

“Profitability and Strategic Fit”

Profitability refers to the degree in which a business gives off profit or financial gain. While the Strategic Fit expresses the scale to which an organization is matching its resources with the prospects in the external environment.