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If a firm invests in continuous innovation and willingly cannibalizes its existing products with more advanced products, the firm can:
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If a firm invests in continuous innovation and willingly cannibalizes its existing products with more advanced products, the firm can:

User G L
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The firm can PREVENT COMPETITORS FROM ACHIEVING A SIGNIFICANT TECHNOLOGICAL LEAD.
Continuous innovation will put a company at a competitive advantage compare to its competitors and will help a company to control a large market share..
User CVO
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