Ethics is moral principals a business can follow. With this being said, companies can have all of the above. This means they can be different, the same, and equal. For instance a business like Starbucks can have a moral compass to help countries that help produce the coffee they sell. This is similar to companies like Kaldi's Coffee that has the same moral compass. In contrast, companies such as Coke and Pepsi do not have the same ethics when dealing with the countries that make their product.