menu
QAmmunity.org
Login
Register
My account
Edit my Profile
Private messages
My favorites
Register
Ask a Question
Questions
Unanswered
Tags
Categories
Ask a Question
An example of communicating category membership by relying on the product descriptor is ford's positioning of its freestyle automobile, which combines the attributes of an suv, a minivan, and a station
asked
Jun 28, 2018
139k
views
3
votes
An example of communicating category membership by relying on the product descriptor is ford's positioning of its freestyle automobile, which combines the attributes of an suv, a minivan, and a station wagon, as a "sports wagon."
Business
high-school
Woodifer
asked
by
Woodifer
6.7k
points
answer
comment
share this
share
0 Comments
Please
log in
or
register
to add a comment.
Please
log in
or
register
to answer this question.
1
Answer
4
votes
That statement Is true
In marketing, product descriptor refers to a structured format that displayed some information about a specific product.
In this case, ford tried to create a unique product descriptor such as "sports wagon" to tell its consumers that their product has the characteristic of a sport and a wagon
Brucezepplin
answered
Jul 4, 2018
by
Brucezepplin
6.8k
points
ask related question
comment
share this
0 Comments
Please
log in
or
register
to add a comment.
Ask a Question
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.
7.6m
questions
10.2m
answers
Other Questions
Who was Adam Smith ? Anybody?
What can turn igneous rock into sediment?
In what way did the GI Bill contribute to the growth of professional and white-collar jobs ? A.by providing US laborers with new job-training programs B.by giving US veterans assistance to purchase a new
What is meant by data mining ?
What is the best way to describe a stock market?
Twitter
WhatsApp
Facebook
Reddit
LinkedIn
Email
Link Copied!
Copy
Search QAmmunity.org