Chelsea milling company makes jiffy packaged baking mixed. it was established in 1930. it has never spent one cent on advertising, which is one reason it is able to pursue a(n) cost leadership strategy.
There are many strategies used in business. Cost leadership is the strategy which is used to create low cost of operation within their position or in which the lowest cost manufactures has the advantage. This type of strategy is mostly used in a broad market scope. A firm is characterized efficient which uses cost leadership strategy.