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The process through which cultural ideals or values are transferred to products and then to consumers is known as _____.

User Eliud
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The process through which cultural ideals or values are transferred to products and then to consumers is known as meaning transference. An example would be the state of diamond engagement rings before 1930s.  Before that period, diamond rings are not given much importance for engagement but due to consistent promotions by the the companies like relating diamonds to a long lasting relations ship or the "forever" element, it has now become a norm for engagements.
User Sahil Sonawane
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