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Do you think it was worth it for the superpowers to win allies by sending foreign aid to them ?

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Depends on what superpowers. The Marshall plan was worth it because it helped many Western European countries to recuperate from the war and thus support the US backed ideas of UN and EU, which mean they wouldn't fall to communism. The eastern bloc was a bit less successful at this because the relief program was not so successful in the long run.
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