Question

From "Advertising." Encyclopedia Britannica. Encyclopedia Britannica Online School Edition. Encyclopedia Britannica, Inc., 2013. Web. 9 Jan. 2013.

Which sentence is a counterclaim to a claim that supports advertising?
A.) There is no dispute over the power of advertising to inform consumers of what products are available.
B.) In a free-market economy effective advertising is essential to a company's survival, for unless consumers know about a company's product they are unlikely to buy it.
C.) It has been argued that the cost of major advertising campaigns is such that few firms can afford them, thus helping these firms to dominate the market;
D.) On the other hand, whereas smaller firms may not be able to compete with larger ones at a national level, advertising at the local level or online enables them to hold their own.

Answer 1

Answer: It had been argued that the cost of major advertising campaigns is such that few firms can afford them, thus helping these firms to dominate the market;

I got it right on the test ((:

Answer 2

I think that the sentence that shows a counterclaim to a claim that supports advertising is C.) It has been argued that the cost of major advertising campaigns is such that few firms can afford them, thus helping these firms to dominate the market. This is because the statement implies that only large firms can afford advertising services.