Question

Your client wants to increase the number of people visiting his website. when analyzing the data for search campaign, which metric do you most want to improve?

Answer 1

when analyzing the data for search campaign, the metric do you most want to improve would be: Clickthrough rate (CTR)
Clickthrough rate (CTR) measures the amount of people that click into your advertising banners after it appears on the screen. For today's industry standard, a CTR more than 2% is still considered a successful advertising.